What’s the most important thing you’re thinking of when designing a logo? You want it to be modern. You want it to be recognizable and memorable. You want it sleek. You want it to evoke the spirit of the brand. Why do logos change? – Because the audience changes. Back in the 1960s, people liked a different type of design from the one we like today. We have proof for that! Let’s dis...
The pace at which the competition has increased in the market lately indicates that you can no longer continue with the old business tactics and achieve grand success. At some point, you will have to come to terms with the current market trend and figure out a way to capitalize on it. Start designing your logo Proper branding of your business can make this process hassle-free! Be...
Designing a logo is no easy task. Your logo is a visual representation of your company. Much like getting you logo designed by a professional, you will need to take into account a few key aspects before you get started. In a way you will have to brief yourself on how to go about it. Here is five key things that you will need to keep in mind before you start designing your logo. Your Target Market ...
Presenting your business to the investors is a crucial part of the fundraising process. Investors make a decision based on the content and information you present and how you present it. The content - both the material and the visual presentation - must be effectively delivered, concise and compelling. Today, you’ll learn the rules of the thumb of powering a cutting-edge PowerPoint presentation to win over your...
Everyone needs a visual representation of their brand or business, regardless of how big or small the realm of your influence extends. That is why logos are such a big deal—they become the symbol by which others imagine your startup or business. Not only is the logo one of the most important graphic design projects your business will ever face, it’s also one of the first tests of your creativity. In order...
So why do you need a black and white version of your logo, Other than just completing your existing logo package, black and white versions of your logo are actually quite useful and used today in many different ways. To understand the concept behind black and white logos, here's a little more reading material about the psychology of black and white logo design. Black and white logos were once very popular wi...
Every once and a while there’s a logo that stands out and makes you go wow. In this article, we’ve decided to show you a few of those logos that really stand out. We will show you why and how these logos are very original and what makes a logo design special. Inspirational logos like these are great for getting ideas of your own. You will see that there is a few recurring tricks that are used to make the ...
What size logo formats will I need for my social network profiles? Whether you are a freelancer, small/medium company or non-profit, you are going to want to create social network profiles (Facebook, LinkedIn, Instagram, YouTube, etc...) to boost your company and spread the word about your activity. In this article we are going to talk social network image requirements and how to make your profile look good...
Designing a logo? Sure, you might think that creating the visual representation of a brand is easy, but an eye-catching logo is more than just a circle and company name. You really need to encapsulate the meaning. Otherwise, whether you are doing the logo for your own business or designing it for a client, you’re going to be doing the business a colossal disservice. Here are 5 ways to improve your logo design s...
Making different versions of your logo for branding When designing a logo, you have to anticipate how the logo is going to be displayed. You might want to stick it on your van or business car, you might want to create signs, you might want to insert it on your websites. For all of these different supports, you will need different logo layouts. Here’s an overview of the different types of layouts that you might...
We recently stumbled upon a logo designed by a client that really turned out heads. Every now and again someone pushes the boundries and creates something out of the box. It gives us more insight on what the possibilities are with logo customization. In this example, the user was looking to create a logo with split letters for the initials of his company. Instead of simply combining two letters together, he t...
What is a vector file ? You may have heard of the formats EPS, SVG, AI… But for most of use, these formats don’t mean much. If you have no idea what these type of formats are, you’re not the only one. Vector files are very important to have. When receiving files from a graphics designer you should always ask for a vector file. Understanding the difference between a vector file and a rast...
